Dallas Cowboys Cheerleaders: America's Sweethearts & Their Historic Rise

The Dallas Cowboys Cheerleaders, affectionately known as “America’s Sweethearts,” have set the gold standard in cheerleading since their inception in the 1960s. Renowned for their unparalleled dance technique, beauty, style, and athleticism, they have captivated audiences worldwide, becoming far more than just a sideline attraction. Their iconic status is a testament to decades of dedication, evolution, and a relentless pursuit of excellence that has made them "often imitated but never equaled."

This article delves into the rich history, the current dynamics, and the groundbreaking changes impacting the Dallas Cowboys Cheerleaders, particularly focusing on their recent fight for fair compensation and the spotlight cast upon them by Netflix's docuseries, "America's Sweethearts." From their humble beginnings to their current global fame, we explore what makes this squad a phenomenon, the rigorous journey to join their ranks, and the significant strides they are making in the world of professional cheerleading, reflecting the true value they bring to the Dallas Cowboys brand.

The Enduring Legacy of America's Sweethearts
- From Traditional Cheers to Global Icons
Unpacking the Dallas Cowboys Cheerleaders' Unparalleled Appeal
Who Are the Dallas Cowboys Cheerleaders 2024 Squad?
- Meet the Veterans and Rookies
The Battle for Better Pay: A Historic 400% Raise
- Netflix's "America's Sweethearts" and the Pay Revolution
Beyond the Sidelines: DCC's Impact and Performances
The Business of Beauty: The Dallas Cowboys Brand
The Future is Bright: What's Next for the DCC?
Frequently Asked Questions About the Dallas Cowboys Cheerleaders

The Enduring Legacy of America's Sweethearts

For decades, the phrase “often imitated but never equaled” has been appropriately associated with the Dallas Cowboys Cheerleaders (DCC). Their journey began in the 1960s, evolving from a simple sideline presence to a global entertainment phenomenon. What started as a group of high school students performing traditional cheers has transformed into a highly professional and sought-after dance squad, setting the benchmark for cheerleading worldwide. The Dallas Cowboys Cheerleaders are not just performers; they are cultural icons, embodying grace, strength, and the spirit of American entertainment.

From Traditional Cheers to Global Icons

The evolution of the Dallas Cowboys Cheerleaders is a fascinating story of innovation and vision. Original director, Dee Brock, initially utilized high school students with traditional cheers to lead the crowd until 1965. However, it was the strategic decision in the early 1970s to revamp the squad, focusing on a more dance-oriented and visually appealing performance, that truly launched the DCC into superstardom. This shift moved them beyond mere cheerleading, transforming them into a professional dance team that captivated audiences far beyond the football field. Their unique blend of athleticism, beauty, and showmanship quickly garnered international attention, leading to countless tours, television specials, and a reputation that transcended sports.

Unpacking the Dallas Cowboys Cheerleaders' Unparalleled Appeal

The allure of the Dallas Cowboys Cheerleaders stems from a combination of factors that have cemented their status as a global brand. Renowned for their unparalleled dance technique, beauty, style, and athleticism, they have captivated audiences worldwide. Their performances are a masterclass in precision and energy, characterized by their signature high kicks, intricate choreography, and infectious enthusiasm. Each member of the squad is a highly trained dancer, dedicating countless hours to perfecting their craft. This commitment to excellence ensures that every appearance, whether on the field or at other events, is a spectacular display of talent and professionalism. The rigorous audition process, which is famously documented, highlights the immense skill and dedication required to earn the coveted blue and white uniform. It's not just about looking good; it's about being an elite athlete and entertainer.

Beyond their physical prowess, the Dallas Cowboys Cheerleaders also embody a certain aspirational quality. They represent a dream for many young dancers and performers, symbolizing the pinnacle of professional cheerleading. Their iconic uniform, the star-spangled boots, and their confident demeanor have become instantly recognizable symbols of American entertainment. This blend of athletic artistry, visual appeal, and aspirational branding contributes to their enduring popularity and their ability to consistently draw headlines with their moves at football games and many other events globally.

Who Are the Dallas Cowboys Cheerleaders 2024 Squad?

The anticipation surrounding the announcement of the Dallas Cowboys Cheerleaders squad each year is immense, and 2024 was no exception. Fans eagerly await the reveal of the talented individuals who will don the iconic uniform. The team officially announced the news on Instagram on Monday, July 22, sharing pictures of the smiling new members. The 2024 squad comprises a total of 36 team members, a testament to the depth of talent and the rigorous selection process. This number includes a mix of seasoned veterans and fresh faces, each bringing their unique skills and personalities to the team. As we wait for an entire list of names to be widely publicized, the excitement builds around who will become the next fan favorites and leaders on the squad.

Meet the Veterans and Rookies

The 2024 Dallas Cowboys Cheerleaders squad is a carefully balanced mix of experience and new energy. The team announced that it consists of 12 rookies and 24 returning members. This structure allows for continuity and the passing down of knowledge and traditions from the veterans, while injecting fresh talent and enthusiasm from the rookies. Making the team is a huge accomplishment in itself, representing years of training, dedication, and perseverance for these athletes. For the veterans, it's a testament to their consistent performance and leadership, solidifying their place as integral parts of the squad. For the rookies, it marks the beginning of a challenging yet incredibly rewarding journey, as they step into the spotlight as part of "America's Sweethearts." The dynamic between these new and familiar faces, often highlighted in behind-the-scenes glimpses and shows like "America's Sweethearts," is a key element of the team's appeal, showcasing the "locker room tea" and camaraderie that binds them.

The Battle for Better Pay: A Historic 400% Raise

For years, the Dallas Cowboys, despite being one of the most valuable sports franchises in the world, have been criticized for how little the team has paid its cheerleaders. This disparity was a stark contrast to the immense value the cheerleaders bring to the Cowboys' brand, serving as "part and parcel" to its global recognition and appeal. However, a significant change has been on the horizon, one that has gathered considerable headlines and promises to redefine the landscape of professional cheerleading compensation. The Dallas Cowboys Cheerleaders are finally getting their due, with a historic pay raise that reflects their professional status and contribution.

It was revealed that veterans on the team would be up for a raise that could be as much as 400%. This monumental increase is a direct response to growing awareness and advocacy for fair wages for professional cheerleaders across various sports. Dallas Cowboys Cheerleader Megan McElaney revealed during an episode of Netflix's "America's Sweethearts, Dallas Cowboys Cheerleaders" that the team's cheerleaders would be receiving this substantial increase. This marks a pivotal moment, moving the Dallas Cowboys Cheerleader salary to new heights and setting a precedent for other professional cheerleading squads to follow.

Netflix's "America's Sweethearts" and the Pay Revolution

Netflix's new docuseries, "America's Sweethearts, Dallas Cowboys Cheerleaders," has played a crucial role in bringing the issue of cheerleader compensation to the forefront, having everyone obsessed with this cheer squad. The first season of the series shed light on the squad's often menial wages, sparking public discussion and drawing attention to the financial realities faced by these dedicated athletes. Season 2, which began streaming on Netflix, continued this narrative, promising high stakes, high drama, and even higher kicks, while directly addressing the pay issue. New episodes confirm that the dancers are indeed receiving a 400% raise, following the battle for better pay that was a central theme.

The series has not only provided an intimate look into the lives and rigorous training of all 36 team members but has also highlighted several cheerleaders who move the sport forward, on and off the field. By showcasing their dedication, the physical demands of their profession, and their financial struggles, "America's Sweethearts" has been instrumental in advocating for the dancers' value. This docuseries has not only entertained but has also acted as a catalyst for significant, positive change in how the Dallas Cowboys Cheerleaders are compensated, proving that sometimes, lightning does strike twice, and thunder certainly does, especially when it comes to advocating for what's right.

Beyond the Sidelines: DCC's Impact and Performances

The Dallas Cowboys Cheerleaders are far more than just a presence at football games. They make news with their moves at football games and many other events, solidifying their status as global entertainers and ambassadors. Their performances extend far beyond the AT&T Stadium, encompassing national tours, international appearances, and charity events. These engagements showcase their versatility and commitment to representing the Dallas Cowboys brand on a grand scale. Whether performing for military troops overseas or at major public events, the DCC consistently deliver high-energy, captivating routines that leave a lasting impression.

A notable example of their extensive performance schedule is their "Thunderstruck" tour. The Dallas Cowboys Cheerleaders performed “Thunderstruck” during their final tour stop at the Abraham Chavez Theatre in El Paso, Texas, on Saturday, May 31, 2025. This specific event highlights their commitment to bringing their iconic routines to fans across different regions. The inclusion of AC/DC’s "Thunderstruck" as a recurring theme underscores their dynamic and powerful performance style, characterized by high kicks and jump splits that thrill audiences. These tours are not just about entertainment; they are a vital part of the DCC's role in community engagement and brand promotion, demonstrating their reach and influence beyond the immediate context of NFL games.

The Business of Beauty: The Dallas Cowboys Brand

The Dallas Cowboys are one of the most valuable sports franchises in the world, a testament to their powerful brand recognition, extensive fan base, and shrewd business operations. Crucially, the Dallas Cowboys Cheerleaders are "part and parcel" to this incredible brand value. They are not merely an ancillary entertainment group but an integral component of the Cowboys' identity and marketing strategy. Their image, synonymous with glamour, athleticism, and wholesome American entertainment, significantly enhances the team's appeal and marketability. The DCC's global tours, calendars, merchandise, and television appearances generate substantial revenue and maintain the Cowboys' presence in popular culture year-round, even outside of the football season.

The investment in the Dallas Cowboys Cheerleaders, now including a significantly increased salary, reflects a growing understanding of their immense contribution to the franchise's overall worth. They are ambassadors who embody the spirit of the Cowboys, attracting media attention and fan engagement that extends far beyond the typical sports demographic. Their highly polished image and professional conduct contribute to the perception of the Cowboys as a premier organization, solidifying their position as a leading entity in both sports and entertainment. This symbiotic relationship underscores that the "business of beauty" is indeed a powerful asset for one of the world's most valuable sports entities.

The Future is Bright: What's Next for the DCC?

With a historic pay raise secured and renewed visibility through Netflix, the future looks exceptionally bright for the Dallas Cowboys Cheerleaders. This time around, DCC Senior Director Kelli Finglass and Head Choreographer Judy Trammell continue to work tirelessly to build yet another impressive team of talented athletes who can wow the world with their high kicks and jump splits. Their leadership ensures that the squad maintains its unparalleled standards of performance and professionalism, continually pushing the boundaries of what professional cheerleading can achieve. The focus remains on identifying and nurturing talent that not only excels in dance but also embodies the integrity and charisma expected of "America's Sweethearts."

The increased compensation is likely to attract an even broader and more diverse pool of talent to auditions, further elevating the skill level of future squads. As the Dallas Cowboys Cheerleaders continue to perform iconic routines, such as those set to AC/DC’s "Thunderstruck," and engage with fans globally, their influence is only set to grow. They are not just entertainers; they are trailblazers, setting new benchmarks for the industry and inspiring countless individuals. The ongoing narrative of their journey, particularly through platforms like "America's Sweethearts," will continue to highlight their dedication, resilience, and the evolving landscape of professional dance, ensuring the Dallas Cowboys Cheerleaders remain at the forefront of entertainment for years to come.

Frequently Asked Questions About the Dallas Cowboys Cheerleaders

How much do Dallas Cowboys Cheerleaders really make?
As revealed during the second season of the Netflix series "America's Sweethearts, Dallas Cowboys Cheerleaders," squad members are receiving a historic 400% raise. While exact figures vary based on experience and specific appearances, this significant increase means the Dallas Cowboys Cheerleader salary is leaping to new heights, moving from previously criticized low wages to a more professional and competitive compensation structure.
Who is in the Dallas Cowboys Cheerleaders squad for 2024?
The Dallas Cowboys Cheerleaders 2024 squad was officially announced on Monday, July 22, via the DCC Instagram page. The team consists of 36 members, including 12 rookies and 24 returning veterans. While a full list of names is awaited, these individuals represent the elite talent selected to be part of "America's Sweethearts" for the current season.
What is Netflix's "America's Sweethearts" about?
"America's Sweethearts, Dallas Cowboys Cheerleaders" is a Netflix docuseries that offers an intimate, behind-the-scenes look at the Dallas Cowboys Cheerleaders squad. It covers their rigorous audition process, training camp, daily lives, and performances. Season 2 notably highlights the dancers' battle for better pay and the historic 400% raise they received, showcasing the high stakes, high drama, and personal stories of the team members.
When were the Dallas Cowboys Cheerleaders first established?
The Dallas Cowboys Cheerleaders were first established in the 1960s. Initially, original director Dee Brock utilized high school students with traditional cheers to lead the crowd until 1965. The squad then evolved into the professional dance team renowned today, setting the gold standard in cheerleading since their inception.
Why are the Dallas Cowboys Cheerleaders so famous?
The Dallas Cowboys Cheerleaders are famous for their unparalleled dance technique, beauty, style, and athleticism. They have captivated audiences worldwide, becoming "often imitated but never equaled." Their global tours, iconic uniform, and consistent media presence have cemented their status as cultural icons and an integral part of the Dallas Cowboys' brand as one of the most valuable sports franchises.

The journey of the Dallas Cowboys Cheerleaders is a testament to enduring excellence, continuous evolution, and a newfound recognition of their significant value. From their origins in the 1960s to their current status as global entertainment icons, they have consistently raised the bar for professional cheerleading. The recent historic 400% pay raise, highlighted by Netflix's "America's Sweethearts," marks a pivotal moment, affirming their worth and setting a new standard for the industry. This change ensures that "America's Sweethearts" are not only celebrated for their captivating performances but also fairly compensated for their dedication, talent, and immense contribution to the Dallas Cowboys brand. As they continue to dazzle audiences with their high kicks and electrifying routines, the Dallas Cowboys Cheerleaders remain a powerful symbol of grace, athleticism, and the enduring spirit of American entertainment.

What are your thoughts on the Dallas Cowboys Cheerleaders' recent pay raise? Share your comments below! If you enjoyed this article, consider sharing it with friends or exploring more content on our site about the intersection of sports, entertainment, and professional careers.